Questionnaire

Questionnaire

1.      Are you male or female?                               

Male                                  |  |                                       

Female                              |  |

2.      What category of age are you in?             

12 to 20 years                  |  |              

21 to 30 years                  |  |            

31 to 40 years                  |  |      

41 to 50 years                  |  |       

51 to 60 years                  |  |       

Over 60 years                   |  |

3.      How many movies (any genre) per month do you watch at the cinema, at home and around a friends home?

Cinema                ____

Home                   ____

Friends’ home     ____

4.      What are the top 3 factors that persuade you to watch a movie?

1. ___________________________________________________________________

2. ___________________________________________________________________

3. ___________________________________________________________________

5.      Have you been persuaded to watch a movie because of the director, stars or production company?

Yes                    |  |

No                     |  |

6.      How much do you enjoy horror movies?

I hate Horror movies                                                   |  |

I dislike horror movies                                                |  |

I don’t like or dislike horror movies                         |  |

I like horror movies                                                     |  |

I love horror movies                                                    |  |

7.      What is your favourite horror movie?

_____________________________________________________________________

8.      Do you prefer to watch horror movies alone, with family or with friends (including partners)?

Alone                    |  | 

Family                   |  |

Friends                 |  |

 

9.      What would you expect to see when watching a horror film (give 1 or more answers)?

1. ___________________________________________________________________

2. ___________________________________________________________________

3. ___________________________________________________________________

4. ___________________________________________________________________

5. ___________________________________________________________________

10.  If you like horror movies, why do you like them?

1. ___________________________________________________________________

2. ___________________________________________________________________

3. ___________________________________________________________________

11.  Do you think you are influenced by the marketing of a movie?

Yes          |  |

No           |  |

12.  Has a trailer for a movie persuaded you to watch a movie?

Yes          |  |

No           |  |

The questions I asked aimed to relate peoples age and gender, to their movie watching habits such as how often they watch movies, where they watch movies and how much they enjoy watching horror movies.  I also wanted to find out on another subject what makes different ages and genders persuaded to watch certain movies to learn more about marketing them.