How effective is the combination of your main product and ancillary texts?
The film distributor is in charge of getting a film as much public appeal as possible. This is done by using promotional techniques and advertising on the right platforms in order to promote their content to the target audience. As well as getting advertisements on to the right platforms so that their target audience see's the content, the content needs to be attained towards them. For example a horror movie advertised on Cartoon Network would not be a suitable platform to advertise from as fans of the genre would not be watching it as well as the potential freight it would bring to children.
The movie poster for UP looks as if it is aimed towards a younger audience as the art style shown is typical of animated Disney movies. The Disney Pixar text reinforces this as Pixar movies generally make animated movies for the whole family to enjoy. The font of UP is bold, rotated and has a swerve effect to fit with the ludicrous picture of the floating house.
On the other hand for the movie poster for Friday The 13th features a much more grim and dark background with Jason holding a machete. The font much more rigid and colored a blood red. The background gives an dark a scary atmosphere and features the tagline "WELCOME TO CRYSTAL LAKE" telling the audience where the movie most likely takes place.
As well as strong public appeal it is also important to maintain a strong unified identity as not to confuse the target audience. Advertising a horror movie as a comedy will attract the wrong audience and then disappointing that audience when they come to watch it. The DVD cover for Friday The 13th and the poster use the same picture and maintain a unified identity.
The age classification for Black Death is for ages 15+, this is because of the violent subjects such as death and torture but not violent or graphical enough to be an 18.
The relationship between my movie poster and trailer is that they focus of the plague doctor being the main antagonist of the movie. In the trailer the plague doctor is featured in a number of scenes from the middle to the end of the trailer and is the main hype of the film.
The poster that I used for the inspiration for my poster was from the modernized adaptation of Halloween. I have used a similar layout to it as well as having my antagonist centered in the poster. My tagline is located at the top of the poster with my title being located near the bottom in a distinctive font.
As well as strong public appeal it is also important to maintain a strong unified identity as not to confuse the target audience. Advertising a horror movie as a comedy will attract the wrong audience and then disappointing that audience when they come to watch it. The DVD cover for Friday The 13th and the poster use the same picture and maintain a unified identity.
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