Thursday, 28 March 2013
Wednesday, 27 March 2013
Evaluation question 3
What have you learned from your audience feedback?
Feedback is
very important when producing an ad campaign and can mean the difference between
getting people interested in watching the movie and ignoring it. First impressions are important and making
sure them first impressions are neat and polished will reap the best results.
The video here is for a Horror Movie called The Ghoulies, a rather bad film with a rating of 3.5/10 on IMDb. From watching the trailer the movie looks as it would be bad to watch anyway even if I did not see the reviews. The presentation is bad and there is a big lack of tension and pace within the trailer.
The first
audience feedback received was before my group made the trailer, this was from
the questionnaire and proved to be very helpful for when we developed out
trailer. We all combined our data and
found common trends with our data to apply to the trailer. I have posted this information personally to
my questionnaire under the posts titled Questionnaire and Audience research
summery.
The second
piece of feedback we received as a group where our class would watch every
trailer and write down what they liked, what could be improved, what they feel
would mostly improve it and the conventions the trailer met. This information allowed for my group to make
some improvements to the trailer based off common trends that people suggested
improving, one of the more dominant suggestions being the sound.
Overall the
feedback received from both the questionnaires and the class feedback on the
trailer helped out a great deal in finding out the target audience’s opinion on
the trailer. This has allowed for
improvements to be made to the trailer so that the final trailer is of a higher
standard.
Evaluation question 4
How did you use media
technologies in the construction and research, planning and evaluation stages?
Throughout the coursework for this year, I have been using a wide variety of
hardware and software to produce and upload my work. Some technology I was already competent with
using such as Microsoft Word to write drafts for my posts and Adobe Photoshop
which I had already used for my AS Media project. However there has also been some programs and
equipment that I have not used before. I
will give brief explanations of all the programs I have used and how they have
helped me out for this unit.
Microsoft Word
A word processing program that has many features but was mainly used by me
for drafting posts and spell checking them.
I have not used it for much else as I have only been using it for its
reliability as a word processor over Blogger then copying it over to there.
Blogger
A website
that allows for me to upload posts reliably to the internet for display. Being a blogging website Blogger had many useful
features such as uploading pictures, YouTube videos and links making my
products easily accessible and convenient.
As well as the ease of uploading external content I can organize my blog
with labels and adjust the layout of the blog to suit my needs.
Dafont
A good
website for obtaining royalty free fonts to use for content like my movie
poster. From somebody who is not a
talented artist, I appreciated getting help from somebody else.
YouTube
YouTube is
arguably the most popular video uploading website on the internet and is
compatible with more websites than any other video playing software. YouTube allows for high quality uploads and
is easy to use making it perfect for uploading my groups’ horror trailer to.
Garage
Band
Garage band was
a program available on the mac and was used for some of the sound in the
trailer. This program was useful and
made designing music for the trailer easy, while giving access to an array of
instruments to make music myself, it also has many unlicensed music clips to
use.
Adobe Premiere Pro
This video
editing program is what my group used to develop out horror trailer. After being taught the basics we learned
about more features as we played around with our footage. This allowed us to improve our trailer with
unique effects like a dark filter, fades and cinematic sounds.
Camera
We were
supplied with a movie recording camera specially designed to record in high
definition. This allowed us to record
high quality video making the trailer look professional. With the camera we also used a tripod so that
we could film shots steadily and films different shot types smoothly and with
ease. Film some of the scenes for the
trailer I have become more adept at filming.
Conclusion
To conclude this
area of the evaluation, the hardware and software I have access to have made it
possible to change a shot list and story board in to a professional looking
trailer for a horror film. The software
has also made it possible to display my content in an organized, refined and professional
manner.
Monday, 25 February 2013
Questionnaire
Questionnaire
1. Are you male or female?
Male
|
|
Female
| |
2. What category of age are you in?
12 to 20 years | |
21 to 30 years
| |
31 to 40 years |
|
41 to 50 years |
|
51 to 60 years |
|
Over 60 years
| |
3. How many movies (any genre) per month
do you watch at the cinema, at home and around a friends home?
Cinema ____
Home ____
Friends’ home ____
4. What are the top 3 factors that
persuade you to watch a movie?
1. ___________________________________________________________________
2. ___________________________________________________________________
3. ___________________________________________________________________
5. Have you been persuaded to watch a
movie because of the director, stars or production company?
Yes | |
No | |
6. How much do you enjoy horror movies?
I hate Horror movies | |
I dislike horror movies | |
I don’t like or dislike horror movies | |
I like horror movies
| |
I love horror movies | |
7. What is your favourite horror movie?
_____________________________________________________________________
8. Do you prefer to watch horror movies
alone, with family or with friends (including partners)?
Alone | |
Family | |
Friends | |
9. What would you expect to see when
watching a horror film (give 1 or more answers)?
1. ___________________________________________________________________
2. ___________________________________________________________________
3. ___________________________________________________________________
4. ___________________________________________________________________
5. ___________________________________________________________________
10. If you like horror movies, why do you
like them?
1. ___________________________________________________________________
2. ___________________________________________________________________
3. ___________________________________________________________________
11. Do you think you are influenced by the
marketing of a movie?
Yes | |
No | |
12. Has a trailer for a movie persuaded
you to watch a movie?
Yes | |
No | |
The questions I asked aimed to relate peoples age and gender, to their movie watching habits such as how often they watch movies, where they watch movies and how much they enjoy watching horror movies. I also wanted to find out on another subject what makes different ages and genders persuaded to watch certain movies to learn more about marketing them.
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